What Is Search Engine Optimisation(SEO)?
In a nutshell, SEO is about your customers and potential customers finding your website online and over time increasing the quantity and quality of traffic to your website.
For those who want to understand a little more…..
Search Engine Optimisation (SEO) is about optimising your website for search engines, such as Google and Bing, to easily find your website and display it in search results.
Successful SEO uses sympathetic marketing that seeks to understand what people are searching for online, what problems they are trying to solve, the content they are looking for, and more specifically what words they are using. These words are called keywords.
SEO practices include keyword research, linking websites, both internally and externally, and providing relevant, unique, and quality content.
Optimizing your website will enable its content to be properly indexed by search engines and then displayed in search results. In simple terms, your customers and potential customers will find you online!
Over time, SEO practices will result in the increased quality and quantity of traffic to your website. Traffic generated by search engines is referred to as organic traffic.
The ultimate aim of companies such as Google is to give their customers an excellent user experience. For example, if a user googles “best gas plumber near me” – Google is committed to finding and displaying the best plumber in Palmerston North, it does this via the keywords and content within the website.
Why Is SEO Important?
Over time, SEO practices increase the quality and quantity of organic traffic to your website. And whilst paid advertising, social media, and other online platforms will generate traffic to your website, the majority of traffic is driven by search engines, and the best part – organic traffic is free!
So great SEO can result in:
- an increase in the quality and quantity of organic traffic
- increased lead-generation, leading to increased sales
- increased business growth
- being seen – beat the competition!
Call iDesign To Discuss The Power of SEO in Growing Your Business 021 737 116
How Does SEO Work?
Search engine bots continuously crawl the internet using complex algorithms to index and rank your website pages in terms of quality, trustworthiness, and relevance. Luckily we don’t have to know the nitty-gritty around this!!
What is important to know is that it is a continuous process and indexing happens over time – not overnight! Therefore, effective SEO is a process that needs to be undertaken on an on-going basis.
On-going SEO builds relevance and authority with the search engines which in turn helps your ranking in search engine results! At iDesign, we work hard to get you ranking on page 1 and to keep you there!
In addition to SEO, there is also on-going maintenance required with any website to ensure it continues to work properly. This includes:
- site security
- web hosting admin
- updating software
- engineer monitoring
- website support
Don’t freak out here! The maintenance process for a simple, Small Business or Start-up website is generally straightforward and not too time-consuming.
However, maintenance must be completed regularly to minimise the risk of your website going down, being hacked, or failing to provide a great user experience.
Hiring an expert to fix a broken site can be very costly, not to mention lost revenue if your site goes down. Here at iDesign, we offer affordable monthly maintenance plans to give you peace of mind.