A great logo underpins great website design by setting the tone for the “look” and “feel” of your Website. First impressions count. Make yours count.
Don’t have a logo for your business? No problem, iDesign offers a full range of logo design services right here in Tauranga and The Bay of Plenty.
Of course, if you’re happy to deal with us via a communication platform such as Skype or Zoom, we can help you wherever you are in New Zealand or the World!
Why Does Your Small Business Or Start-Up Need A Well Designed Logo?
- Attracts new customers to your Small Business or Start-Up
Your business image plays a big part in attracting new customers to your business. And in turn, your logo design plays a big part in your business image. It can also play a part in long term customer loyalty.
The right business image and logo design needs to instil a sense of confidence in your customers that convinces them you are a perfect fit for their needs. If it doesn’t, they are likely to choose a competitor with a better fit and “feel” for them.
To grow your business you need a logo that accurately represents your business image and sends the right message to your customers.
- Gives the right professional image to your Small Business or Start-Up
Great logo design is going to separate the amateurs from the professionals.
People want to work with professionals who know what they are doing and likely to deliver on their product or service promises. In other words, they want to deal with a business they can trust.
Simply, an amateurish logo is going to say to the market an amateurish business!
- Helps your business to stand out from your competitors
Regardless of what industry you are in, you are likely to have some fierce competition. And for this reason, you need to stand out in the crowd.
Most businesses will achieve this by having a unique selling point. You may be doing things faster, easier, with better quality, cheaper, and so on. You may be solving problems for your customers that your competitors aren’t.
However, even with an awesome point of difference, you can still get lost in a sea of competitors where your potential customer just doesn’t see your message.
This is where your logo can be the attention-grabbing hero that enables you to show off your awesomeness!
- First impression – you only get one shot at this!
This is highly relevant to new customer leads. When a potential customer is making a decision about which company to choose, they are generally going to make up their mind based on first impressions.
As part of your branding strategy, your logo should be everywhere, on your website, your products or services, your marketing, and promotional materials, your company vehicles, your business cards….you get the picture!
So your logo is likely to be one of the first things a potential customer notices about your Small Business or Start-Up. And it’s important as it can set the tone for your ongoing customer relationship. When you make a great first impression your customer is going to be far more engaged and eager to work with you.
Conversely, make a bad first impression and it’s all uphill from here! Chances are your potential customer has already gone elsewhere!
An awesome logo design that creates a great first impression will serve your Small Business well in the long run.
As you can see there are many reasons why your business NEEDS a well-designed logo. It’s the message bearer to your potential and existing customers about who you are as a business.
It’s a major component of your business branding and conveys your company’s image and uniqueness to the market. This in turn helps you to attract your ideal customer and to successfully grow your business.